The following work was created as part of the RIGG Design Prize 2023 exhibition. The triennial Prize is Australia’s highest national accolade for contemporary design bestowed by an Australian public gallery.
The campaign created at Leo Burnett Australia focuses on a specific human emotion on each channel, aimed at convincing people to donate blood. The idea is to see which emotion will be most effective in motivating people to do give blood.
The work was awarded the RIGG Design Prize for 2023 and picked up a D&AD Wood Pencil.