14,000 phone booths
32 characters
Free for all
Australia’s largest telco, Telstra, has 14,000 phone booths scattered all across the country. What many people don’t know is, they’re all completely free. So we turned the booths themselves into the campaign’s medium and called in some friends.
‘Free for All’ featured 16 original characters illustrated by McBess, Brosmind, Ovcharka, and Nicko Phillips. Then we partnered with Disney, Warner Bros., Paramount, KFS, and Universal to redraw 16 famous characters from shows we all know and love. Soon, these characters were making free phone calls from every nook and cranny across the country.