The platform, ‘Creativity is Calling’ begs the question, what does a call for entry sound like? And do they all deserve their own call?
The campaign includes a bespoke call for entry for each category using chirps, peeps and trills from whistles of real birds. Birds who share characteristics with details of each category requirement.
19th-century illustrations from the incomparable Australian ornithologists, John and Elizabeth Gould were used to link the creative world to nature.
Special thanks to partners: Director Leilani Coucher from Revolver, Rumble, The Pool Collective and Cream Studios.